We were



make working

From home

feel more

Perhaps it can be called a study, or a white paper or even a journal... In the end, for us it is simply problem solving. Knowing others face this same problem compelled us to share our findings. We sincerely hope you find it helpful.

a very real need to



As a company based in LA, several of our team members have significant commutes to work. To help make work more bearable to those with long drives, we have adopted flexible commute-friendly hours along with the ability to work from home multiple days a week. Although this has helped us in recruiting some exceptional talent, the extra time away from teammates makes it challenging to build a unified culture. Then COVID-19 forced us all to work from home indefinitely which is enabling us to rethink how we approach work, connect as co-workers and build meaningful cultures.

We are a global company with many of our client partners spread across the US. As a result, collaboration platforms like Zoom, InVision, and Google docs have long been a part of our toolset.

Relying on these tools as the newly-essential way to connect and work together is fundamentally lacking a real sense of humanity.

In internal meetings you practically have to force participants to turn on their cameras, then staring back at you are mostly expressionless faces, seen in poor lighting with bland bedrooms in the background. This is hardly engaging. Plus where do you look when there are 10 video heads on the screen?

So what exactly is missing?

The lack of nonverbal communication, a sense of intimacy in the peer-to-peer connection, even having workspaces that cultivate creativity, optimism, or a connected culture presents a problem.

we wondered if being...

we wondered if being...



could help?


the right


  • Could Oculus Quest 2 VR headsets allow us to connect, engage and collaborate in a way that feels more human than the typical Zoom meetings?
  • Could we use existing VR collaboration platforms to work together with greater satisfaction?
  • Could we better foster a culture that is focused on creativity and problem-solving in a more unified way through VR?
  • Can we engage clients in ways that brighten up their day and make them feel more engaged and innovative with this approach?

the answer is absolutely


In fact, it was surprisingly much more effective than we ever imagined. After testing all available collaboration platforms and tools, we honed in on a few solutions that really delivered. Much to our delight, we found that VR was a place that some of us preferred to work for several hours a day. Part of this is due to the joy that creatives experience when working in a cartoon cave surrounded by waterfalls.

For us, it provided a solution to give presentations at IMAX scale with videos and animations playing as flawlessly as a presentation in our conference rooms.

Considering how poorly Zoom and Google Hangouts handled rich content in presentations, this is seen as a huge benefit in and of itself. The nonverbal communication of hand, head and body movements, combined with lip movement and eye contact in three-dimensional space makes communicating feel much more real than looking at washed-out talking head videos on Zoom.

The craziest part is this: the communication occurring between 3D avatars that are far from realistic and are missing arms and legs! Somehow your brain believes it though. Doing one on ones while playing a quick game of mini golf is fundamentally better than having coffee or taking a walk around the block IRL. Compared to a Zoom call wherein we inevitably have the video turned off, this is not even in the same ballpark. Brainstorm meetings are easily facilitated using shared computer screens and collaboration tools that we were already familiar with. The most surprising thing discovered was that the impact of sitting in the same space with co-workers working, laughing, listening to Spotify together was shockingly satisfying. Perhaps it was the past year of separation making us emotionally desperate for these subtleties that make up the traditional work experience.

Nonetheless, it works, and it works far better than we ever imagined possible. In the breaking it down section we dive into the details explaining how.
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